REBRAND

• Led the newly acquired business of Sigma Pharmaceuticals to re-energise the Amcal and Guardian pharmacy brands, created and implemented brand guidelines, TV, and retail POS.

• Reported on business initiatives, created reports, documents and presentations to inform senior leader’s decision-making process.

• Overhauled of the brand’s visual identity by developing a new advertising campaign, refreshed in-store experience and several product and service innovations.

• Grew the account 120% from the base retained by adding additional portfolios within the Sigma pharmaceutical account such as B2B, digital and PR events.

• Successfully repositioned Amcal and the Guardian as a value based service offering through new integrated communications for TV through to retail re-fit Australia wide.

• Created new Amcal and Guardian corporate brand guidelines for both pharmacies.