Directed global communications, including advertising on platforms like Google, Facebook, Instagram, and Amazon, and managing PR and content creation across Australia, America, Europe, and Asia, utilising SEO, SEM, Google Analytics SEM Rush, Google Console and Adobe Suite,

Successfully transformed Calibre8 and the Scrubba Wash Bag into a globally recognised multi-offer brand not sold in over 50 countries.

Expanded direct-to-business sales in the USA, including the FBI Special Units, Naval SEAL Team 6, the Californian Coast Guard, and the Canadian Special Forces.

Orchestrated the direct supply of Scrubba Humanitarian Aid products to Ukraine war zones in 2023, aiding military and civilian relief efforts.

Adapted Scrubba’s marketing spend, advertising channels, and selection processes, achieving a significant increase in advertising ROAS year on year, maintaining consistent revenue during COVID by focused efforts in ‘open’ markets’

We initiated an influencer program targeting three demographics and increasing customers' average lifetime value.

Directed the team responsible for all social media activities, establishing an influencer outreach program that ensured a consistent presence of paid, owned, and earned content across southern and northern hemisphere markets.