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JAMES BOAG & SON
Partnerships | Creative Development | Digital Strategy | Content Creation | Retail | POS | Integrated Planning
1. JAMES BOAG'S PREMIUM
'Waiters'
A campaign extension filmed in Argentina with a great creative spot that mimicked the end of "The Thomas Crown Affair" remake with Pierce Brosnan.
2. BOAG'S DRAUGHT
'Tester Reserve'
Introducing Boag's Draught to the Australian mainland we created an integrated campaign that used outdoor ads to 'recruit' consumers to sign up to the Tester Reserve, a fictional group that soon became an online army of over 200,000.
Online they could share stories, meet the drill seargent and prove their skills in games to earn themselves a real set of Boag's Draught dog tags.
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