NESCAFE - Malaysia & Singapore
Brand Strategy | Creative Development | Integrated | TV | Digital Strategy | Content Creation | Retail | POS | Outdoor
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Directed the NESCAFE account for Malaysia and Singapore, leading a team of 11, and developed innovative, creative communications that significantly elevated the brand's presence in the Asia Pacific region.
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Successfully executed 360 integrated campaigns, leading a team of 13 that propelled NESCAFE back to market leadership, boosting its market share from 62% to an impressive 81% over two years from 2012 to 2014
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Orchestrated and led two major regional product launch campaigns for NESCAFE, effectively encompassing Vietnam, Thailand, and the Philippines markets.
1. NESCAFE - GLOBAL REBRANDING
"What are you going to do today?"
Dialing up 'taste' cues, we were set the task of being the first country worldwide to rollout the rebranding NESCAFE, whilst reminding Malaysian's of the relevance of kick-starting the day with a little NESCAFE caffeine - the possibilities are endless.
The integrated campaign, was Nescafe Malaysia's first forey into the digital realm, was a success from Switzerland to Kuala Lumpur.
Campaign Overview Case Study
'Morning Moments' Activation
Outdoor
Digital Activation
Digital Activation 2
2. NESCAFE CLASSIC
'Fresh Pick'
Brand Strategy | Creative Development | Integrated | TV | Digital Strategy | Content Creation | Retail | POS | Outdoor | Packaging | Promotion
Print Media
Print Media
Digital Execution (Spotify)
3. NESCAFE - Ready To Drink (MY & SG)
'On The Life'
Brand Strategy | Creative Development | Integrated | Digital Strategy | Content Creation | Retail | POS | Outdoor | Packaging | Promotion
Campaign Overview Case Study
